Founder & CEO Liz Murray shares the passion behind launching Truckloco, and her hopes for the future.
"I've been in the freight industry for over a decade and have gotten to see their world through the eyes of almost every role - from booking trucks, to back office support, to leading hiring and Human Resources initiatives.
After so many conversations over those years with freight industry workers, I felt compelled to do something to bring joy and appreciation to the behind-the-scenes, unsung heroes who work so diligently day-in and day-out. They help us all get what we need in our day to day lives with very little disruption, but the efforts of these workers so often goes unnoticed.
Not just that, they encounter many struggles - consistently low access to clean facilities, warm healthy meals and dental or medical care, long periods of time spent away from their families, and loneliness from long days on the road - just to name a few.
At Truckloco, our mission is to bring fashion and fun to a not-so-glamorous industry, and celebrate the people and traditions that are a part of it.
As we grow, our goal is to contribute a portion of our sales to charitable organizations that focus on supporting, appreciating and helping our freight industry workers meet basic living requirements.
I look passionately into the future and hope that through our work we will build a community of people who want to support and thank our freight industry workers of America, all while sporting our hats and designs!"
